TRADE FAIR PROFILE
São Paulo, Brazil
APAS SHOW São Paulo – Beverage and Supermarket Retail Buyer Guide
APAS SHOW
This profile does not indicate VINUT TRUST participation. VINUT TRUST at Events
THE FAIR
A closer look.
APAS SHOW brings Brazil's supermarket supply chain together in São Paulo, connecting food and beverage brands with retail decision-makers, distributors and service providers. Organised by Associação Paulista de Supermercados, the event combines trade displays with retail-management discussions. Beverage buyers can use its broad supermarket focus to explore assortment fit and potential distribution partners.
Food and drink ranges for supermarket shelves.Retail technology, logistics and equipment suppliers.A management congress addressing retail change.Buyer–supplier matchmaking was offered in the 2026 edition.
DATES & LOCATIONS
Published editions
40th APAS SHOW 2026
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Dates shown in America/Sao_Paulo
Expo Center Norte, São Paulo, Brazil
Edition sources2
- apasshow.comChecked
Monday 18–Wednesday 20 May 12:00–20:00 and Thursday 21 May 12:00–18:00, matching 2026 weekdays.
- apasshow.comChecked
FAQ identifies APAS SHOW 2026, fair attendance 18–21 May and separate congress registration.
APAS SHOW 2027
Dates have not been announced.
Expo Center Norte, São Paulo, Brazil
Edition sources3
- apasshow.comChecked
Official homepage announces 17–20 May 2027 at Expo Center Norte, São Paulo.
- apasshow.comChecked
Header announces 17–20 May 2027, detailed table still says Mon 18–Thu 21 May with 12:00–20:00 / 12:00–18:00 hours.
Official APAS site offers sponsorship/brand activation interest registration for 2027, not visitor badge or stand booking.
WHO & WHAT TO EXPECT
Sectors & audiences
Exhibition sectors
- Food and grocery products
- Beverages
- Agribusiness and fresh food
- Household cleaning
- Personal hygiene
- Retail technology
- Logistics and distribution
- Financial services
- Retail infrastructure
- Store equipment
- Retail business services
Exhibitor profiles
- Food manufacturers
- Beverage producers
- Household and personal-care brands
- Retail technology suppliers
- Logistics and equipment providers
- Commercial service providers
Visitor profiles
- Supermarket category buyers
- Grocery chain executives
- Independent supermarket operators
- Distributors and importers
- Retail operations teams
- International sourcing teams
USEFUL TO KNOW
Frequently asked questions
Does APAS SHOW cover categories other than beverages?
Yes. Its supermarket focus extends beyond food and drinks to household cleaning, personal care, technology, logistics, finance, infrastructure and retail equipment. Categories are drawn from the APAS association's event description, not a confirmed 2027 hall map.
Can exhibition visitors attend the management congress on the same badge?
The organiser's 2026 FAQ said exhibition registration did not automatically include the separately registered management congress. Check the 2027 terms before assuming the same policy.
Are the 2027 opening hours shown on the current information page?
Not reliably. The page header gives 17–20 May 2027, while its detailed Monday 18–Thursday 21 May timetable matches 2026. Verify 2027 visitor hours directly with APAS before arranging meetings.
CHECK THE DETAILS
Official sources
Read what each source supports and when it was checked. For the latest information, consult the organiser.
View profile sources7
- apasshow.comChecked
APAS SHOW organiser context, São Paulo, announced 17–20 May 2027 at Expo Center Norte, retail congress and products.
- apas.com.brChecked
Official APAS association identifies food and beverage industry, agribusiness, household and personal care, retail technology, logistics, infrastructure, finance and equipment.
- apasshow.comChecked
Confirms exhibitors address industry and supermarket decisions and have a commercial contact channel.
- apasshow.comChecked
Official enquiry route for stand or sponsorship discussions and company contact.
- apasshow.comChecked
2026 business matchmaking described as pre-arranged, profile-based buyer–supplier appointments.
- apasshow.comChecked
Confirms São Paulo Expo Center Norte address, transport information and 2026 exhibition dates/hours shown within a 2027 page header.
- apasshow.comChecked
Individual badges, international registration language and congress access conditions for 2026.